buffalo bills pepsi can release

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To commemorate the Buffalo Bills' first regular-season home game at the new Highmark Stadium, Pepsi released a **limited-edition commemorative can** on **September 17, 2026**.

Here are the key details regarding the release:

*   **Design:** The cans feature custom Buffalo Bills and Pepsi artwork, the team's "BILLIEVE" rallying cry, and quarterback Josh Allen’s printed signature.
*   **Availability:** These cans were exclusively available as a **free promotional giveaway**. They were distributed to fans at a pregame tailgate outside Highmark Stadium and to fans exiting the stadium following the home opener against the Detroit Lions.
*   **Not a Retail Product:** The cans were not sold in stores. Because they were produced specifically as a giveaway for the stadium opening event, they were not intended for general retail or online distribution.
*   **Important Note:** Fans were reminded that these cans could not be brought into the stadium due to standard venue policies regarding outside containers. Those hoping to obtain one now would need to look for secondary market listings.