widows bay

Widow's Bay is a fictional New England island town and the setting of the acclaimed 2026 Apple TV+ comedy-horror series of the same name.

About the Series

• Premise: The show follows Mayor Tom Loftis (played by Matthew Rhys), who is desperate to turn his struggling, isolated island community into a thriving tourist destination. Despite his skepticism regarding local folklore, his efforts to modernize the town lead to the realization that the island’s long-standing legends—and its supposed curse—are very real.
• Production: Created by Katie Dippold and featuring episodes directed by Hiro Murai, Ti West, and others, the series is known for its blend of folk horror and character-driven comedy.
• Critical Reception: The series premiered on April 29, 2026, to significant critical acclaim. It achieved major success at the 78th Primetime Emmy Awards, winning 14 awards, including Outstanding Comedy Series.

Filming Locations

While Widow's Bay is set on a fictional island, it was filmed entirely in Massachusetts to capture its authentic New England coastal atmosphere. Key locations include:

• Rockport: Many exterior shots, particularly around the Bearskin Neck peninsula, Old Harbor, and White Wharf, were filmed here.
• Gloucester: Lane’s Cove served as the show's working harbor.
• Other Locations: Filming also took place in various other Massachusetts towns, including Worcester (where Vincent's Bar stood in for "Barnabus Tavern"), Danvers (Rebecca Nurse Homestead), Berlin, Shirley, and others.